So many of you have reached out to ask about this deal between Reology and Amazon. Here's what's important about this deal.
For DECADES, The real estate industry has been about serving real estate agents who then serve consumers. This deal represents a BIG move by a consumer facing company to the consumer. And with Amazon, it's about getting into the life cycle of home ownership from the time a person is interested in buying a home through home ownership and through the sale of the home.
With the Reology deal, Amazon has found a way to do three things: get into the consumer lifecycle of home ownership, get their listening devices normalized into the home, and train their AI and machine-learning on the real estate industry.
Real estate agents: Watch this deal closely! And figure out how to be part of the entire cycle of your clients ownership of a home.
In the classic literary trope Man Vs Machine, there is always a dark side, Though humanity wins out in the story, it comes at a great cost. John Henry beats the steel driving machine, but dies in the process.
To truly win, we cannot fight the machines on their terms; instead, fight the battle where the machine's cannot win. Don't try to be faster or more available than Amazon. Instead, be MORE HUMAN.
How do we be more human: master human connection--sympathy, empathy, wisdom, understanding, negotiations, values. Then enter into a human experience of real estate, not simply a transaction.
Want to win the war of humans vs machines? Become more human!
Part 2 of how to win amidst the tech disruption.
Tech companies and new real estate companies are competing for first contact with sellers. To win in this new landscape, you must learn to win the race before the race.
Get to sellers LONG before anyone else, by identifying your target clients and becoming their real estate agent before they are even thinking about needing a real estate agent.
Become a valuable resource, serve your clients, own your network of homeownership tools and resources. Then, when your clients need a realtor, they automatically choose you.
#theabundantagent #dowhatmatterstoday #realestatedisruption
Technology companies entering the Real Estate space are racing to be the first to sellers. They do this through two methods:
1. Discovery offers designed to reveal potential sellers- "We'll buy your home" or "Here's a deal if you sell with us."
2. Sticky apps- That is an app or online platform which becomes your go-to real estate resource throughout the entire life cycle of home ownership.
Real estate agents MUST be watching this battle closely. This is the future of your career. And in your own business, ask: How can I be the first to the seller and defend that first place position?
To improve your business, learn to think like an economist. My journey started with a rap battle video.
Learn how people make decisions, how incentives work, and the reality of "studies show that..."
When you learn to think like an economist, you will get more results and transform your business.
The Rap Battle Videos:
Fear The Boom And Bust on YouTube
Keynes vs. Hayek Rap Battle Round Two
Book:
Economics in One Lesson (Free PDF)
Podcasts:
Self-Motivated people have two big challenges related to motivation: knowing how to motivate others and motivating themselves on the days that the motivation just doesn't show up.
There is one reliable source of motivation. It works EVERY time!
Is it chants? Pumping up the music? TED Videos or some "motivational" book? NO, NO, and NO.
The most reliable source of motivation is taking one right action. Take an action in the right direction (no matter how small) will create a kernel of motivation, which will prompt a new action, which will create new motivation. Until magically, you are filled with motivation and taking great action.
For motivating others, don't try to make them "feel" motivated. Just get a commitment to one right action. For those who don't take the action, you have a new conversation. For those who do, you will start the virtuous cycle of action and motivation that really get's stuff done.
Today I spoke at the West Salem Business Alliance, a super engaged group of business leaders and owners.
Thank you!
Your purpose is not your life. In fact, your life is found in the pursuit of your chosen purpose.
This way of thinking gives immense freedom--you can choose your purpose, you can change your purpose, it is neither fixed nor hidden.
In fact, our character is formed in the crucible of pursuit, of moving toward, and not in arriving or achieving.
Numbers are often dreaded by sales teams and by business leaders.
Properly understood, numbers become the foundation of your company's culture. How is this possible? Because numbers do the following:
Watch to learn how you can make numbers a big part of your company culture.
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