Pick a Lane-Viability of your Market

Now that you've decided on a nich which fits your ideal schedule and interests, you must be certain that your community contains a viable market. Are there enough leads within your community to support your business?

You may love left-handed ornithologists named Burt, but are there enough of those who will do business with you to support your business?

We want to pick a narrow lane, but not too narrow.

What lane does your business specialize in?