Pick a Lane--Commit the Time

As you choose a niche-a market segment in which you become the agent-of-choice, recognize, this will not happen in some grand moment. One email, blog post, announcement, or press release. Instead, it will happen with the hundreds of little activities taken consistently and frequently.

As we've discussed before, consistency beats intensity. And this is especially true in branding to earn market share. When you meet someone and give them your business card, you are forgotten within minutes. When you show up week in and week out providing value, great insight, and incredible customer service, you are unforgettable.

What community do you show up in every week that is THE lane for your business?