Pick a Lane

When you create an abundant business and an abundant life, you will need to create a business built around one very narrow and particular niche. When I coach real estate agents, we look for that community and area of expertise around which the agent can focus all their energy.

With new challenges and competitors entering the marketplace, our business will remain defensible when it meets the very specific needs of one community at an extremely high level.  

What is your lane? What niche are you mastering?